Job: Digital Online Marketing Manager - Belgium, Red Talent

Our Client specialises exclusively in the operation of high end outlet shopping Villages serving Europe’s gateways cities. Each Village benefits from a unique approach, skills and operating practices, which deliver the most comprehensive support available anywhere. In short, their business model delivers the best performance, the highest spending customers and a level of customer service which is unmatched in outlet shopping.

They are seeking a Digital Online Marketing Manager to be based in the Maasmechelen Village, Belgium. You will report to the Senior Marketing Manager and working closely with the Digital team based in UK, to deliver the local content, website, digital marketing, online PR (including social media) and related reporting.

• Day to day responsibility for all aspects of the content on this village website, keeping the site constantly updated as to product, promotions, events, local areas of interest as well as using creative copywriting skills to write new copy and respond to challenging questions posed by the general public in the forums, blogs or boards; 
• Be an online specialist with knowledge and enthusiasm to be an advocate of the web, with some technical understanding of online applications and web functionality. 
• Testing and QA of new applications for websites and digital campaigns.
• Responsibilities include online consumer marketing communications through e-newsletters, email or SMS marketing and online PR or viral campaigns. Co-ordinating and preparation of creative, including relevant and personalised copy and segmentation analysis for D2C campaigns (email, newsletters, SMS).
• Research and monitoring of local buzz for social media sites such as Facebook, blogs, Twitter, and local equivalents for reporting.
• Responsible for promoting the use of new and innovative technology, whilst compiling competitor reports in order to ensure that our local online marketing activity is consistently at the forefront and relevant to local consumers.

The Candidate

• You must have complete understanding of Google Analytics and all reporting with regards to website traffic, using analytics to better understand consumer behaviour and to target future campaigns;
• Have a strong local understanding of social media, including use of Digg, Reddit, StumbleUpon, Facebook, MySpace, Delicious, tagging, blogs, Twitter and other sites of interest;
• You should be aware of opportunities with SEM and PPC campaigns - Google Adwords and keyword bidding - and be able to advise on optimizing content;
• Have strong reporting skills on local campaign analysis and ROI for email campaigns, display advertising, buzz, online PR and partnerships;
• You will speak Dutch, English, French and German fluently